Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers - M. Ingwer - Books - Palgrave Macmillan - 9780230340275 - July 16, 2012
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M. Ingwer
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

252 pages, 4 black & white tables, 14 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 2012
ISBN13 9780230340275
Publishers Palgrave Macmillan
Pages 235
Dimensions 163 × 246 × 22 mm   ·   592 g

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