Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth - Tim Calkins - Books - Palgrave Macmillan - 9780230340336 - December 21, 2012
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Tim Calkins
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth 2nd ed. 2012 edition

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Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.

256 pages, 62 charts, 2 figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 21, 2012
ISBN13 9780230340336
Publishers Palgrave Macmillan
Pages 248
Dimensions 154 × 233 × 17 mm   ·   404 g
Language English  

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