The Rise of Marketing and Market Research - Worlds of Consumption - Hartmut Berghoff - Books - Palgrave Macmillan - 9780230341067 - October 19, 2012
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Hartmut Berghoff
The Rise of Marketing and Market Research - Worlds of Consumption

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

326 pages, 10 black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 19, 2012
ISBN13 9780230341067
Publishers Palgrave Macmillan
Genre Cultural Region > French
Pages 312
Dimensions 151 × 221 × 23 mm   ·   506 g
Editor Berghoff, H.
Editor Scranton, P.
Editor Spiekermann, U.

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