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Ethics in Marketing and Communications: Towards a Global Perspective Mckinley, Mary M, Professor
Ethics in Marketing and Communications: Towards a Global Perspective
Mckinley, Mary M, Professor
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
144 pages, 4 figures, 13 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 13, 2011 |
| ISBN13 | 9780230358553 |
| Publishers | Palgrave Macmillan |
| Pages | 130 |
| Dimensions | 143 × 224 × 14 mm · 317 g |
| Editor | McKinley, M. |