Ethics in Marketing and Communications: Towards a Global Perspective - Mckinley, Mary M, Professor - Books - Palgrave Macmillan - 9780230358553 - December 13, 2011
In case cover and title do not match, the title is correct

Ethics in Marketing and Communications: Towards a Global Perspective

Price
$ 65.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 29 - Jun 10
Add to your iMusic wish list

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.


144 pages, 4 figures, 13 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 13, 2011
ISBN13 9780230358553
Publishers Palgrave Macmillan
Pages 130
Dimensions 143 × 224 × 14 mm   ·   317 g
Editor McKinley, M.

Mere med samme udgiver