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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business D. Stroud
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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
D. Stroud
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
264 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 12, 2013 |
| ISBN13 | 9780230378193 |
| Publishers | Palgrave Macmillan |
| Pages | 251 |
| Dimensions | 163 × 243 × 20 mm · 546 g |
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