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Football and Management: Comparisons between Sport and Enterprise S. Soderman
Football and Management: Comparisons between Sport and Enterprise
S. Soderman
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
304 pages, 10 black & white tables, 51 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 14, 2012 |
| ISBN13 | 9780230391178 |
| Publishers | Palgrave Macmillan |
| Pages | 286 |
| Dimensions | 143 × 222 × 22 mm · 521 g |