Football and Management: Comparisons between Sport and Enterprise - S. Soderman - Books - Palgrave Macmillan - 9780230391178 - November 14, 2012
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Football and Management: Comparisons between Sport and Enterprise

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What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.


304 pages, 10 black & white tables, 51 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 14, 2012
ISBN13 9780230391178
Publishers Palgrave Macmillan
Pages 286
Dimensions 143 × 222 × 22 mm   ·   521 g

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