Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web - D. Padua - Books - Palgrave Macmillan - 9780230391246 - July 31, 2012
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D. Padua
Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

264 pages, 4 black & white tables, 18 diagrames

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 31, 2012
ISBN13 9780230391246
Publishers Palgrave Macmillan
Pages 231
Dimensions 138 × 222 × 20 mm   ·   521 g

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