Competitive Identity: The New Brand Management for Nations, Cities and Regions - Simon Anholt - Books - Palgrave Macmillan - 9780230500280 - November 13, 2006
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Simon Anholt
Competitive Identity: The New Brand Management for Nations, Cities and Regions

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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

160 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 13, 2006
ISBN13 9780230500280
Publishers Palgrave Macmillan
Pages 147
Dimensions 162 × 240 × 15 mm   ·   385 g

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