Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game - I. Sinha - Books - Palgrave Macmillan - 9780230507548 - November 22, 2006
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I. Sinha
Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game First edition

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Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

216 pages, black & white illustrations, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 22, 2006
ISBN13 9780230507548
Publishers Palgrave Macmillan
Pages 198
Dimensions 165 × 240 × 17 mm   ·   480 g
Language English  

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