Marketing Revealed: Challenging the Myths - W. Burgers - Books - Palgrave Macmillan - 9780230537149 - December 7, 2007
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W. Burgers
Marketing Revealed: Challenging the Myths

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This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

208 pages, 2

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 7, 2007
ISBN13 9780230537149
Publishers Palgrave Macmillan
Pages 192
Dimensions 166 × 241 × 18 mm   ·   460 g

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