Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture - Stefan Schwarzkopf - Books - Palgrave Macmillan - 9780230537996 - August 20, 2010
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Stefan Schwarzkopf
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

312 pages, 0, 13 black & white illustrations, 1 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 20, 2010
ISBN13 9780230537996
Publishers Palgrave Macmillan
Genre Chronological Period > 20th Century
Pages 293
Dimensions 138 × 222 × 23 mm   ·   476 g
Editor Gries, R.
Editor Schwarzkopf, S.

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