Wine Brands: Success Strategies for New Markets, New Consumers and New Trends - E. Resnick - Books - Palgrave Macmillan - 9780230554030 - May 21, 2008
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E. Resnick
Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

208 pages, 23 black & white tables, 55 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 21, 2008
ISBN13 9780230554030
Publishers Palgrave Macmillan
Pages 184
Dimensions 163 × 240 × 19 mm   ·   467 g

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