Sensory Marketing - B. Hulten - Books - Palgrave Macmillan - 9780230576575 - May 21, 2009
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B. Hulten
Sensory Marketing

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

198 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 21, 2009
ISBN13 9780230576575
Publishers Palgrave Macmillan
Pages 183
Dimensions 167 × 242 × 17 mm   ·   432 g
Language English  

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