Surfing the Global Tide: Automotive Giants and How to Survive Them - M. Wynn-Williams - Books - Palgrave Macmillan - 9780230579248 - April 22, 2009
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M. Wynn-Williams
Surfing the Global Tide: Automotive Giants and How to Survive Them

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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

288 pages, 12 black & white tables, 40 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 22, 2009
ISBN13 9780230579248
Publishers Palgrave Macmillan
Pages 271
Dimensions 155 × 235 × 20 mm   ·   560 g

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