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Strategic International Marketing: An Advanced Perspective T C Melewar
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Strategic International Marketing: An Advanced Perspective
T C Melewar
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
336 pages, 0
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 17, 2012 |
| Original release date | 2011 |
| ISBN13 | 9780230580244 |
| Publishers | Macmillan Education UK |
| Pages | 336 |
| Dimensions | 190 × 244 × 19 mm · 657 g |
| Language | English |
| Editor | Gupta, Suraksha |
| Editor | Melewar, T. C. |
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