The Idea Writers: Copywriting in a New Media and Marketing Era - T. Iezzi - Books - Palgrave Macmillan - 9780230613881 - December 14, 2010
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The Idea Writers: Copywriting in a New Media and Marketing Era

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.


224 pages, 0

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 14, 2010
ISBN13 9780230613881
Publishers Palgrave Macmillan
Pages 213
Dimensions 154 × 232 × 12 mm   ·   370 g

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