Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement - M. Calogridis - Books - Palgrave Macmillan - 9780230614604 - January 29, 2010
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M. Calogridis
Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

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This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

200 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 29, 2010
ISBN13 9780230614604
Publishers Palgrave Macmillan
Pages 190
Dimensions 162 × 242 × 15 mm   ·   418 g

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