Testimonial Advertising in the American Marketplace: Emulation, Identity, Community - M. Moskowitz - Books - Palgrave Macmillan - 9780230615601 - December 18, 2009
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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

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This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.


256 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 18, 2009
ISBN13 9780230615601
Publishers Palgrave Macmillan
Genre Chronological Period > 1851-1899 - Chronological Period > 20th Century - Chronological Period > 21st Century
Pages 240
Dimensions 140 × 216 × 17 mm   ·   376 g
Language English  
Editor Moskowitz, Marina
Editor Schweitzer, Marlis

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