The Global Brand: How to Create and Develop Lasting Brand Value in the World Market - Nigel Hollis - Books - Palgrave Macmillan - 9780230620568 - March 2, 2010
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Nigel Hollis
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

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Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.

272 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 2, 2010
ISBN13 9780230620568
Publishers Palgrave Macmillan
Pages 272
Dimensions 156 × 231 × 20 mm   ·   449 g
Language English  

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