Audience Economics: Media Institutions and the Audience Marketplace - Philip M. Napoli - Books - Columbia University Press - 9780231126526 - September 25, 2003
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Philip M. Napoli
Audience Economics: Media Institutions and the Audience Marketplace

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Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.

256 pages, 2 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 25, 2003
ISBN13 9780231126526
Publishers Columbia University Press
Pages 256
Dimensions 152 × 229 × 19 mm   ·   462 g

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