Strategic Intuition: The Creative Spark in Human Achievement - Duggan, William, , Ph.D. (Columbia University) - Books - Columbia University Press - 9780231142694 - June 4, 2013
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Strategic Intuition: The Creative Spark in Human Achievement

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Three kinds of strategic ideas apply to human achievement: strategic analysis, where you study the situation you face; strategic intuition, where you get a creative idea for what to do; and strategic planning, where you work out the details of how to do it. For more than a decade, William Duggan has conducted pioneering research on strategic intuition. He now gives us this eye-opening book that shows how strategic intuition lies at the heart of great achievements throughout human history: the scientific and computer revolutions, women's suffrage, the civil rights movement, modern art, microfinance in poor countries, and more. Considering the achievements of people and organizations, from Bill Gates to Google, Copernicus to Martin Luther King, Picasso to Patton, you'll never think the same way about strategy again.


176 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 4, 2013
ISBN13 9780231142694
Publishers Columbia University Press
Pages 176
Dimensions 173 × 229 × 13 mm   ·   348 g

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