Positioning for Advantage: Techniques and Strategies to Grow Brand Value - Professor Kimberly A. Whitler - Books - Columbia University Press - 9780231189002 - September 7, 2021
In case cover and title do not match, the title is correct

Professor Kimberly A. Whitler
Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Price
$ 29.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 1 - 11

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.

280 pages, 58 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 7, 2021
ISBN13 9780231189002
Publishers Columbia University Press
Pages 264
Dimensions 237 × 161 × 24 mm   ·   520 g
Language English  

Mere med samme udgiver

See all of Professor Kimberly A. Whitler ( e.g. Hardcover Book )