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Getting Price Right: The Behavioral Economics of Profitable Pricing Dr. Gerald Smith
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Getting Price Right: The Behavioral Economics of Profitable Pricing
Dr. Gerald Smith
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.
392 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 12, 2021 |
| ISBN13 | 9780231190701 |
| Publishers | Columbia University Press |
| Pages | 352 |
| Dimensions | 236 × 162 × 29 mm · 608 g |
| Language | English |
