Inside IBM: Lessons of a Corporate Culture in Action - James W. Cortada - Books - Columbia University Press - 9780231213004 - October 31, 2023
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Inside IBM: Lessons of a Corporate Culture in Action

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What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.


480 pages, 73 figures, 9 tables; 73 figures, 9 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2023
ISBN13 9780231213004
Publishers Columbia University Press
Pages 480
Dimensions 246 × 165 × 39 mm   ·   952 g
Language English  

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