Radios Niche Marketing Revolution FutureSell - Ashley Herweg - Books - Taylor & Francis Ltd - 9780240802022 - June 30, 1997
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Ashley Herweg
Radios Niche Marketing Revolution FutureSell 1st edition

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Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.

292 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 1997
ISBN13 9780240802022
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 156 × 234 × 15 mm   ·   540 g
Language English  
Series Editor West, Donald V.

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