Radio: The Book - Steve Warren - Books - Taylor & Francis Ltd - 9780240806969 - October 12, 2004
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Steve Warren
Radio: The Book 4th edition

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Suitable for those interested in a career in radio, this guide shares trade secrets and industry know-how. It includes practical advice regarding: radio as a career; programming; relationships with listeners; branding, marketing, and advertising the radio station; research; practical information about management policies; and, radio realities.

240 pages, 1

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 12, 2004
ISBN13 9780240806969
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 209 × 279 × 15 mm   ·   558 g
Language English  

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