All Business is Local: Why Place Matters More than Ever in a Global, Virtual World - John Quelch - Books - Penguin Books Ltd - 9780241961643 - February 23, 2012
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John Quelch
All Business is Local: Why Place Matters More than Ever in a Global, Virtual World

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Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 23, 2012
ISBN13 9780241961643
Publishers Penguin Books Ltd
Pages 256
Dimensions 235 × 171 × 12 mm   ·   340 g
Language English  

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