The Digital NBA: How the World's Savviest League Brings the Court to Our Couch - Studies in Sports Media - Steven Secular - Books - University of Illinois Press - 9780252087349 - June 20, 2023
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Steven Secular
The Digital NBA: How the World's Savviest League Brings the Court to Our Couch - Studies in Sports Media

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The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century.

264 pages, 33 black & white photographs

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 20, 2023
ISBN13 9780252087349
Publishers University of Illinois Press
Pages 240
Dimensions 151 × 229 × 31 mm   ·   390 g
Language English  

Mere med samme udgiver

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