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Culture and Consumption II: Markets, Meaning, and Brand Management Grant David McCracken
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Culture and Consumption II: Markets, Meaning, and Brand Management
Grant David McCracken
A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more.
232 pages, 15 b&w
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 22, 2005 |
| ISBN13 | 9780253217615 |
| Publishers | Indiana University Press |
| Pages | 240 |
| Dimensions | 155 × 235 × 17 mm · 384 g |
| Language | English |
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