Marketing the Moon: The Selling of the Apollo Lunar Program - The MIT Press - David Meerman Scott - Books - MIT Press Ltd - 9780262026963 - February 28, 2014
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David Meerman Scott
Marketing the Moon: The Selling of the Apollo Lunar Program - The MIT Press

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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

144 pages, 210 color illus., 25 b&w illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 2014
ISBN13 9780262026963
Publishers MIT Press Ltd
Pages 144
Dimensions 287 × 250 × 18 mm   ·   1.07 kg
Language English  
Editor Andres, Alan
Editor Kosofsky, Mr. Scott-Martin

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