Customer-Centric Marketing: A Pragmatic Framework - The MIT Press - Ravi, R. (Carnegie Mellon University) - Books - MIT Press Ltd - 9780262529051 - March 18, 2016
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Ravi, R. (Carnegie Mellon University)
Customer-Centric Marketing: A Pragmatic Framework - The MIT Press

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State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.

152 pages, 9 figures, 8 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 18, 2016
ISBN13 9780262529051
Publishers MIT Press Ltd
Pages 152
Dimensions 230 × 180 × 14 mm   ·   281 g
Language English  

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