Brand Management: A Theoretical and Practical Approach - Rik Riezebos - Books - Pearson Education Limited - 9780273655053 - September 9, 2002
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Rik Riezebos
Brand Management: A Theoretical and Practical Approach

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This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.

352 pages, illustrations, indexes

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 9, 2002
ISBN13 9780273655053
Publishers Pearson Education Limited
Pages 352
Dimensions 189 × 247 × 19 mm   ·   654 g
Language English  

See all of Rik Riezebos ( e.g. Paperback Book )