Product Strategy and Management - Michael Baker - Books - Pearson Education Limited - 9780273694502 - April 26, 2007
In case cover and title do not match, the title is correct

Michael Baker
Product Strategy and Management 2nd edition

Price
$ 95.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 2 - 8

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.

560 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 26, 2007
ISBN13 9780273694502
Publishers Pearson Education Limited
Pages 560
Dimensions 188 × 245 × 31 mm   ·   888 g
Language English  

More by Michael Baker

Show all

See all of Michael Baker ( e.g. Paperback Book , Hardcover Book and LP )