Marketing Research with SPSS - Stephen Robbins - Books - Pearson Education Limited - 9780273703839 - April 10, 2008
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Stephen Robbins
Marketing Research with SPSS

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Suitable for undergraduate students studying marketing research. Marketing Research provides a step-by-step treatment of the major choices facing marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

456 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 10, 2008
ISBN13 9780273703839
Publishers Pearson Education Limited
Pages 456
Dimensions 189 × 243 × 25 mm   ·   750 g
Language English  

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