Marketing Strategies: A Contemporary Approach - Ashok Ranchhod - Books - Pearson Education Limited - 9780273706748 - July 3, 2007
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Ashok Ranchhod
Marketing Strategies: A Contemporary Approach 2nd edition

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Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.

440 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 3, 2007
ISBN13 9780273706748
Publishers Pearson Education Limited
Pages 440
Dimensions 190 × 245 × 22 mm   ·   870 g

See all of Ashok Ranchhod ( e.g. Paperback Book )