Essentials of Marketing Research - Naresh Malhotra - Books - Pearson Education Limited - 9780273724339 - April 11, 2013
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Naresh Malhotra
Essentials of Marketing Research

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Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

496 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 11, 2013
ISBN13 9780273724339
Publishers Pearson Education Limited
Pages 496
Dimensions 195 × 264 × 18 mm   ·   904 g
Language English  

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