Essentials of Marketing - Frances Brassington - Books - Pearson Education Limited - 9780273727644 - October 5, 2012
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Frances Brassington
Essentials of Marketing 3rd edition

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Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. Written in a concise, lively style, the text is ideal for short introductory courses in marketing.

624 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 5, 2012
ISBN13 9780273727644
Publishers Pearson Education Limited
Pages 624
Dimensions 200 × 265 × 20 mm   ·   1.15 kg
Language English  

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