The Practice of Market Research - Yvonne McGivern - Books - Pearson Education Limited - 9780273773115 - May 30, 2013
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Yvonne McGivern
The Practice of Market Research 4th edition

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This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.

608 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2013
ISBN13 9780273773115
Publishers Pearson Education Limited
Pages 608
Dimensions 182 × 241 × 31 mm   ·   1.15 kg

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