Advertising and Consumer Psychology: Volume 3 - - Books - ABC-CLIO - 9780275921545 - October 8, 1986
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Advertising and Consumer Psychology: Volume 3

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The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;

302 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 8, 1986
ISBN13 9780275921545
Publishers ABC-CLIO
Pages 302
Dimensions 156 × 234 × 19 mm   ·   603 g
Language English