Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising - Anne Johnston - Books - Bloomsbury Publishing Plc - 9780275940713 - October 30, 2000
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Anne Johnston
Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

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Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns.

242 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2000
ISBN13 9780275940713
Publishers Bloomsbury Publishing Plc
Pages 240
Dimensions 156 × 234 × 14 mm   ·   571 g
Language English  

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