Art and Business: An International Perspective on Sponsorship - Rosanne Martorella - Books - ABC-CLIO - 9780275950002 - April 18, 1996
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Rosanne Martorella
Art and Business: An International Perspective on Sponsorship

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This book reveals how companies support the arts and highlights actual dollar amounts, services rendered, preferred artistic events, and the motives for such support. This edited book shows how business philanthropy to the arts evolved and how public relations and marketing strategies are key to understanding the role of business in art.

288 pages, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 18, 1996
ISBN13 9780275950002
Publishers ABC-CLIO
Pages 288
Dimensions 157 × 237 × 25 mm   ·   635 g
Language English  
Editor Martorella, Rosanne

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