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McDonaldization Revisited: Critical Essays on Consumer Culture Mark Alfino
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McDonaldization Revisited: Critical Essays on Consumer Culture
Mark Alfino
This study examines the thesis of George Ritzer's book, "The McDonaldization of Society". It analyzes the premise of "McDonaldization" to provide theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism and postmodernism.
232 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 26, 1998 |
| ISBN13 | 9780275961046 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 232 |
| Dimensions | 152 × 229 × 13 mm · 362 g |
| Language | English |
| Editor | Alfino, Mark |
| Editor | Caputo, John S. (Professor and Chair, Communication Arts Department, Gonzaga University, Usa) |
| Editor | Etc. |
| Editor | Wynyard, Robin |
