Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development - Rhonda Phillips - Books - Bloomsbury Publishing Plc - 9780275967987 - May 30, 2002
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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

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This work examines the use of popular and corporate culture, retail establishments, historical tradition, and surrealism in community concept marketing and profiles examples of communities from a diverse array of contexts and geographical settings.


184 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 30, 2002
ISBN13 9780275967987
Publishers Bloomsbury Publishing Plc
Pages 184
Dimensions 156 × 234 × 11 mm   ·   412 g
Language English  

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