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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development Rhonda Phillips
Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development
Rhonda Phillips
This work examines the use of popular and corporate culture, retail establishments, historical tradition, and surrealism in community concept marketing and profiles examples of communities from a diverse array of contexts and geographical settings.
184 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 30, 2002 |
| ISBN13 | 9780275967987 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 184 |
| Dimensions | 156 × 234 × 11 mm · 412 g |
| Language | English |
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