Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding - John A. Morello - Books - ABC-CLIO - 9780275970307 - April 30, 2001
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John A. Morello
Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding

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Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims.

128 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2001
ISBN13 9780275970307
Publishers ABC-CLIO
Pages 128
Dimensions 160 × 240 × 10 mm   ·   390 g
Language English  

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