The Idea of Political Marketing - Nicholas J O\'shaughnessy - Books - Bloomsbury Publishing Plc - 9780275975951 - June 30, 2002
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Nicholas J O\'shaughnessy
The Idea of Political Marketing

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Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 2002
ISBN13 9780275975951
Publishers Bloomsbury Publishing Plc
Pages 280
Dimensions 163 × 230 × 26 mm   ·   566 g
Language English  
Editor Henneberg, Stephan C.M.
Editor O'Shaughnessy, Nicholas O.

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