Selling the Dream: Why Advertising Is Good Business - John M. Hood - Books - Bloomsbury Publishing Plc - 9780275984359 - October 30, 2005
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John M. Hood
Selling the Dream: Why Advertising Is Good Business

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Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products, marketing to children, the role of advertising in service industries, and the impact of Internet on the conduct of commerce.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2005
ISBN13 9780275984359
Publishers Bloomsbury Publishing Plc
Pages 272
Dimensions 155 × 235 × 25 mm   ·   553 g
Language English  

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