Code Red in the Boardroom: Crisis Management as Organizational DNA - W. Timothy Coombs - Books - Bloomsbury Publishing Plc - 9780275989125 - March 1, 2006
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W. Timothy Coombs
Code Red in the Boardroom: Crisis Management as Organizational DNA Annotated edition

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Argues that crisis management should not just begin when a crisis hits. It should be a variety of activities that the organisation performs daily to prevent crises from occurring. This work defines the types of crises an organisation might experience, and shows how proactive crisis management makes the company stronger.

144 pages, 8 illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 1, 2006
ISBN13 9780275989125
Publishers Bloomsbury Publishing Plc
Pages 152
Dimensions 241 × 164 × 17 mm   ·   390 g
Language English  

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