Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand - Michael Payne - Books - Bloomsbury Publishing Plc - 9780275990305 - 2006
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Michael Payne
Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand New edition

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By 1980, the modern Olympic movement was gasping for breath, bankrupt financially and politically. Under the leadership of Juan Antonio Samaranch, and Jacques Rogge, the Olympics began a journey back from the brink. This work offers access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.

366 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 2006
ISBN13 9780275990305
Publishers Bloomsbury Publishing Plc
Pages 368
Dimensions 166 × 242 × 25 mm   ·   716 g
Language English  

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