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High Concept: Movies and Marketing in Hollywood - Texas Film and Media Studies Series Justin Wyatt
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High Concept: Movies and Marketing in Hollywood - Texas Film and Media Studies Series
Justin Wyatt
Steven Spielberg once said, "I like ideas, especially movies ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." This study explores the development and dominance of the high concept movie within commercial Hollywood film-making since the late 1970s.
250 pages, 1, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 1995 |
| ISBN13 | 9780292790919 |
| Publishers | University of Texas Press |
| Pages | 249 |
| Dimensions | 365 × 233 × 16 mm · 400 g |
| Language | English |
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