Great American Blow-up: Puffery in Advertising and Selling - Ivan L. Preston - Books - University of Wisconsin Press - 9780299152543 - August 30, 1996
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Ivan L. Preston
Great American Blow-up: Puffery in Advertising and Selling Second edition

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This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 30, 1996
ISBN13 9780299152543
Publishers University of Wisconsin Press
Pages 256
Dimensions 228 × 155 × 15 mm   ·   360 g
Language English  

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